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Friday, 7 April 2017

International Market

What is international market?

Ans: - "At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe."
       " International marketing is the performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation for a profit."


"International marketing is the application of marketing orientation and marketing capabilities to international business."
                         "The international market goes beyond the export marketer and becomes more involved in the marketing environment in the countries in which it is doing business."